Fact or Question: Analytics for User Experience

The slides and links below are from a presentation at UPA Boston Mini-Conf 2011.

Tools mentioned in the presentation

Clickstream Data

Competitive Data

Surveys

  • 4Q (customer satisfaction survey)

Resources mentioned in the presentation

People mentioned in the presentation

Dana Chisnell
@danachis
Co-author: Handbook of Usability Testing
www.usabilityworks.net

Richard Dalton
@mauvyrusset
Presentation: A Practical Guide to Measuring the User Experience

Avinash Kaushik
@avinash
Blog Post: Rethink Web Analytics: Introducing Web Analytics 2.0

Lynne Polischuik
@lynneux
AnalyticsForUX.com

Erin Richey
@erinjo
Presentation: Qualitative / Quantitative – Learn More About Your Users With Web Analytics

UX Stories: User Control

We often want to persuade people to prioritize customer control, both online and offline. We’re not going to convince our business colleagues by citing Shneiderman’s Eight Golden Rules of Interface Design or Tognazzini’s First Principles, so here’s a story that might do the job.

Two Banks

I needed to pay some bills. I went to check one account but couldn’t remember the password my husband said he’d changed it to. I clicked the forgot password link and was asked for my email address. I received an email with a link, which took me to a page where I could reset my password. I changed it and got into the account, but unfortunately, did not have enough in that bank account to pay the last bill, due the next day. Read the entire post: UX Stories: User Control

Looking for Affordances in TweetDeck

I almost posted a TweetDeck support ticket when I realized the interface was just hiding what I needed. My Direct Messages (DM) column had disappeared. Last night I tried using the ‘Add Column’ feature to get it back, but I did not see an option to do so. Today a new version was released: I installed it, but still no DM column. I tried the ‘Add Column’ again, with no luck, so off I went to search for a solution. Nada. Here’s what I was seeing:
screen shot of add column dialog box Read the entire post: Looking for Affordances in TweetDeck

Looking forward to Interaction 10

Interaction 10 logoThe buzz is building for the February 2010 Interaction10 Conference in Savannah, with good reason. There’s an outstanding line-up of speakers and an impressive community of attendees. (Including many people I haven’t met in real life, but talk to quite a bit on the twitters.) I was amazed at the inclusiveness of the 2009 IASummit, and was a little concerned IxD10 wouldn’t live up to welcomeness I found in Memphis. Those fears have disappeared. I’ll report back, but it’s looking like there will be no lack of making new friends. Read the entire post: Looking forward to Interaction 10

Book Review: Confessions of a Public Speaker

book cover: Confessions of a Public Speaker (man sitting next to lecturn)I absorbed Scott Berkun’s Confessions of a Public Speaker (O’Reilly) during the four days after Christmas (amidst the bizarre humidity and noise of an indoor Boston water park with my family). Berkun grabbed & held my attention with amusing stories and solid advice that resonated with my presenting experiences, good and bad.

Read this book if you present at conferences, pitch your ideas, your products, or your firm. It’s a manual for being prepared and engaging. (It is not an in-depth discussion of rhetorical styles nor presentation slides; for these Berkun refers the reader elsewhere). The book offers many useful suggestions for conference hosts as well.

The central tenet of the book is that successful public speaking requires serious thinking. The more you’ve thought through your ideas, the more confident you will be in your ability to discuss them, even through technical glitches and difficult audience questions. Read the entire post: Book Review: Confessions of a Public Speaker